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The hidden powers of the Facebook pixel

Did you know that you can track people and their actions on your website using the Facebook pixel, even if that person isn’t logged into Facebook? Let me tell you more about that and more from Facebook’s “Decoded London: To Developers. By Developers” which I attended the week before last.

People came from all over UK […]

By |November 30th, 2016|Events, Facebook News, Tips & Tricks|0 Comments

New Facebook Page Design and The Return of the Facebook Tab App

You might have seen it. Facebook has changed the look of Facebook Pages. Again. Remember that beautiful time, long ago, when tab apps were linked from a left hand side menu? Yeah. Well, the menu’s back, and it’s great news! Also, the previous apps thumbnails, which displayed your three most prominent apps, have been moved from […]

Facebook F8 2016 – what you need to know

Did you miss this week’s annual Facebook developer conference F8? Not to worry. Here are four of the highlights:
Messenger
According to Mark Zuckerberg’s keynote, more than 60 billion messages are sent through Messenger and Whatsapp every day. No, we didn’t mix an M with a B there. 60 billion! Messenger alone has close to 1 billion monthly users.  Messenger […]

By |April 14th, 2016|Facebook News, News, Uncategorized, Video|0 Comments

Instagram updates your feed

In a recent release, Instagram announces that its feed algorithm will be updated to better reflect what you really care about seeing.

Why are they doing this?
Instagram reports that you currently miss on average more than 70% of your feed. Instagram has grown both in users, and in the amount of pictures and video posted by […]

By |March 17th, 2016|Facebook News, General, News, Products|0 Comments

Facebook Updates Ad Formats in the Audience Network

In 2014, Facebook launched Audience Network – Facebook’s option to extend rich targeting to mobile apps. According to Facebook over 2 million advertisers are currently using the Audience Network for advertising.

— What’s the news? —
Today – Facebook is launching an expansion of ad formats and ad types that are available in the Audience Network. In Facebook’s own words:

// […]

By |August 13th, 2015|Facebook News, General, News|0 Comments

Fanbooster Selected as Facebook Marketing Partner

We are proud to share that we are now officially a Facebook® Marketing Partner. Starting today, what was formerly known as the Facebook Preferred Marketing Developer program is now the Facebook Marketing Partner program.

Facebook has also done some restructuring to the program, to facilitate how marketers find partners based on their specific needs. In our […]

By |February 17th, 2015|Facebook News, General|0 Comments

Facebook is forcing marketers to become better people – and we love it.

Facebook is rolling out changes to their algorithms when it comes to organic content posted by brands.
Pages that post promotional creative should expect their organic distribution to fall significantly over time.
What does this mean to brands?
What this means, is that Facebook is no longer accepting content that is promotional in it’s tone or style for […]

By |February 2nd, 2015|Facebook News|0 Comments

Facebook News Feed Update: No More Fishing For Clicks.

Facebook just updated their News Feed. According to Facebook, this update will help people find posts and links from publishers that are more interesting and relevant. And Facebook will weed out posts that are spammy and reported. With this update, there are two notable changes:
1) Facebook is becoming stricter on click-baiting headlines
These are the posts […]

By |August 25th, 2014|Facebook News|4 Comments

Facebook Platform Policy changes: Fan gates no more.

Today, Facebook released an updated Graph API as well as Platform Policy changes:
No more herding fans to your page.
What this means, is that you can no longer force people to like your page. With this, we are talking about offering rewards, or gating apps or content based on whether a person has liked a page or […]

By |August 7th, 2014|Facebook News, General, Tips & Tricks|6 Comments

A new look for Facebook Ads

To start this blogpost, let’s take a look at the current ad format. Your ads consists of 4 parts. The top part is your brand or business name and logo. Then comes the message or text you posted along with the ad, before the visual asset is displayed. You also have the option to add […]

By |June 23rd, 2014|Facebook News|0 Comments