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From 16:9 to 9:16 – going vertical!

Making a vertical video when editing several clips together often ends up in a horizontal frame with to big ugly black blocks on each side. We know, we’ve done that. But we have learned and now we want to share this with you! And don’t be afraid it won’t look like thisBut like this (even better […]

By |January 24th, 2017|Tips & Tricks|0 Comments

The hidden powers of the Facebook pixel

Did you know that you can track people and their actions on your website using the Facebook pixel, even if that person isn’t logged into Facebook? Let me tell you more about that and more from Facebook’s “Decoded London: To Developers. By Developers” which I attended the week before last.

People came from all over UK […]

By |November 30th, 2016|Events, Facebook News, Tips & Tricks|0 Comments

URL shortener and link stats – Fanbooster fb.st

Shortening links is one of the fastest and easiest ways to get valuable insights on what’s working in your digital marketing. And just as important – what’s not working.

For the record: the terms “URL” and “link” are used interchangeably here. Sorry about that. They pretty much mean the same thing: an address on the world wide web (the internet).
Example: […]

By |October 17th, 2016|Tips & Tricks, Uncategorized|0 Comments

Content creation tips, by Ida Serneberg, Nordic Choice Hotels

Ida Serneberg is the Social Media Manager at Nordic Choice Hotels and works with content strategy. On Fanbooster Day, November 2, she will talk about the importance of values and brand in social media marketing. See entire program and buy tickets here. Her Thursday Marketing Tip is about content creation.

-When creating content, research is 80 […]

By |October 12th, 2016|Thursday Tip, Tips & Tricks, Uncategorized|0 Comments

Marketing Tip – Helene Svabø, SOS Barnebyer

Helene Svabø is the Digital Marketing Manager at SOS Barnebyer (SOS Children’s Villages), and was previously Head of Performance Marketing at Empefire. Helene shares the following Thursday Marketing Tip:

-Use data from content campaigns for retargeting – maximize branding to conversion! As “every publisher” – like the big online newspapers – now provides advertisers content/native solutions, and […]

By |September 22nd, 2016|Thursday Tip, Tips & Tricks|0 Comments

Thursday Marketing Tip – Kristian Mehlum Lie, OMG

Kristian Mehlum Lie, senior advisor at digital agency OMG shares the following marketing tip.

-My best content tip for engaging channels is to not look at what your competitors do, but rather at what the hungriest, most outrageous, over-the-top people do. BMW shouldn’t look at what they do at Mercedes. They should learn from the people who […]

By |August 18th, 2016|Thursday Tip, Tips & Tricks|0 Comments

Thursday Marketing Tip – Victoria Foster, Trendwatching.com

Victoria Foster heads TrendWatching.com’s international trend spotter community, tw.in.

-My tip is a collection of newsletters I receive daily which are a constant source of inspiration, motivation and give me a daily (or weekly) kick-up the butt.

First up is the community newsletter from Loyal.is. This company is all about helping brands create meaningful and useful communities, […]

By |August 11th, 2016|Thursday Tip, Tips & Tricks, Uncategorized|0 Comments

Thursday Tip – Michael Eriksson, Helly Hansen

Michael Eriksson, former Social Media Guru at Lillehammer 2016 Youth Olympic Games, now Social Media Manager at Helly Hansen, shares his Thursday Marketing Tip. He loves podcasts and “Under the influence” with Terry O’Reilly is his favorite marketing podcast.

– Under the Influence has a great storytelling touch, using a broad range of case studies, some even […]

By |July 8th, 2016|Thursday Tip, Tips & Tricks|0 Comments

Thursday Tip – Dennis Yu, Blitzmetrics

Thursday tip: Dennis Yu – Facebook expert, CTO at BlitzMetrics and guru at Adweek shares the following tip:

-Spend a dollar a day to boost posts. That way the algorithm does the heavy lifting and learning for you. Also – spend $10 to test each organic post. Do it especially with video!

By |July 7th, 2016|Thursday Tip, Tips & Tricks|0 Comments

Thursday Tip – Alexander Grimstad, Fanbooster

Alexander Grimstad is Fanbooster’s VP of Marketing. His favorite podcast right now is the venture capital firm Andreezen Horowitz’ podcast a16z.

-These guys have invested in Facebook, AirBnB, BuzzFeed, Instagram, Oculus VR, Twitter, and Skype, so they know what they’re talking about. The topics covered are mainly within startups, tech, marketing and sales. The discussions are […]

By |June 30th, 2016|Thursday Tip, Tips & Tricks|0 Comments