Last updated: 20.03.2018

Trying to advertise on Facebook, but not sure about ads image sizes and formats? Look no further. Here’s a cheat sheet that sums it all up.


Pro tip: 

If you want your images to come out crisp and not all pixelated – make sure your use .png24 format when saving for web, and try to keep it below 100kb.

 

Page Post Photo
Drive awareness & engagement of your message with an image.

   Desktop_page_post 2018-04-18 14.51.25

Mobile preview on the left and desktop preview on the right, but with the same image size.
Text: 90 characters
Image ratio: 9:16 – 16:19
Recommended image size: 1200 x 900 px (but keep in mind that vertical 4:5 ratio has a more powerful effect). We also recommend to upload the highest resolution image you have available.  

 

Page Post Video

Drive awareness & engagement of your message with a video.

  Mobile_preview_video_ads_facebook

Desktop preview to the left and mobile preview on the right of video ads.
Text: 125 characters
Image ratio: 16:9 – 9:16
Recommended image size: 1200 x 675 px
Recommended resolution: upload highest resolution video you have available that that meets the file size and ratio limits
Video file size: 4GB Max
Video length: minimum 1 second and maximum 240 minutes
Video captions: optional, but we recommend it
Video sound: optional, but we recommend it
Bitrate: If your file is under 1GB and uses 2-pass encoding there is no bitrate limit. If over, the limit is 8 megabits per second for 1080p and 4 megabits per second for 720p
Video thumbnail images is not recommended to have more than 20% text. If more than 20% text, they may experience reduced delivery.

 

Page Post Text

Facebook Page text post example

Drive awareness & engagement of your message with text.
Text: 90 characters

 

Page Post Link

Drive clicks and conversions to your website.

  mobile_preview_link_ads_facebook

Desktop preview to the left and mobile preview on the right.
Text: 90 characters
Link description: 30 characters 

Image ratio: 1.91:1
Recommended image size: 1200 x 628 px
Minimum image size: 560 x 292 px

 

Carousel ads
Drive clicks and conversions.
Using the carousel creative you have a powerful way of highlighting your products, promotions and services or tell a brand story that develops across the cards.

Facebook Carousel Ads recommended size 600 x 600
Minimum number of cards: 2
Maximum number of cards: 10
Text: 125 characters
Headline: 40 characters
Link description: 20 characters
Image ratio: 1:1
Image maximum file size: 30MB
Recommended resolution is 1080 x 1080, but you can go as low as 600 x 600 pixels
Images with more than 20% text may experience reduced delivery
Video maximum file size: 4GB
Video length: up to 240 minutes

 

Offer
Drive people to your store with an offer.
Text: 90 characters
Image ratio: 1.91:1
Recommended image size: 1200 x 628 px
Minimum image size: 400 x 209 px

 

Event

Facebook Event Ads Image recommeded size

Drive responses to your event.
Event title: 25 characters
Text: 90 characters
Image ratio: 2.7:1
Recommended image size: 1200 x 628 px
Minimum image size: 560 x 210 px

 

Page Like Ad

facebook page like ad recommended image size

Get more likes for your Page.
Text: 90 characters
Image ratio: 2.7:1
Recommended image size: 1200 x 444 px
Minimum image size: 560 x 210 px

 

Mobile App Ad – driving App installs and App downloads

Drive people to your mobile app.
Text: 90 characters
Image ratio: 1.91:1
Recommended image size: 1200 x 628 px

 

Mobile App Ad – driving App engagement

Drive people to your desktop app.
Text: 90 characters
Image ratio: 1.39:1
Recommended image size: 1200 x 628 px
Minimum image size: 100 x 72 px

 

20% rule? Using text in your images:
Earlier Facebook (and Instagram) had a rule that said that if you had more then 20% text in your picture your ad would not be approved. You can now run ads with pictures with more text and get the ad approved. But, be aware: Facebook still prefers images over text, so too much text in the images will affect your reach negatively. To check, go to fb.st/text  where you can upload and check your picture rating:

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Screenshot:Facebook

Want to learn more about Facebook advertising and -marketing? Contact your local office today, or fill in our form here. 

Source: https://www.facebook.com/business/help/515700171838091/

https://www.facebook.com/business/ads-guide/website-conversions/carousel/?toggle0=Photo

https://www.facebook.com/business/help/980593475366490

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