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Seth Godin thinks of you as a mushroom farmer

Seth Godin is one of our marketing heroes. He delivered an inspiring talk at Gulltaggen, and we had the honor of spending a little time with him backstage. Seth shares his thoughts on what marketers should and should NOT focus on, a little bit about how he works and how he thinks that technology sometimes […]

By |April 10th, 2014|Interview|5 Comments

Awesome students from Berghs

I had a talk with the winners of Gulltaggen’s student award, some really cool students from Berghs, where they share their thoughts on the future of marketing.

Contact them here: Andreas Carlfors, Mikael Horneus, Sofia Olsson, David Svedenstrom and Sara Gardegard.

See all our Gulltaggen blog posts here.

See all our interviews here.

By |April 9th, 2014|Interview|0 Comments

Headlines is an art and a science – learn from the best at The Huffington Post

Managing Editor for The Huffington, Jimmy Soni, shares his thoughts and tricks on how to do content marketing. How to create the perfect headline and make content go viral.

He says you can have 10 different ways to end up with the right one. But most frequently it’s a team effort with a small collection of […]

By |April 9th, 2014|Interview|0 Comments

A headline will give you the click, but not the share

Jimmy Soni from Huffington Post shares how they work with headlines, and making things go viral.

One of he’s main points, and an extremely important one, is that a headline may give you the click to your site but may not give you the share. Huffington Post wants two clicks for every visit. The click on […]

By |April 9th, 2014|Stories|0 Comments

James Hurman – the case for creativity

MD at Y&R New Zealand. Author of ‘The Case for Creativity’. James has proof that creative advertising has more effect. And now the data also shows that campaigns that’s good for the world – creates a even better effect.

See all our Gulltaggen blog posts here.

See all our interviews here.

By |April 8th, 2014|Interview|0 Comments

Emma Coats – Pixar

The women behind the famous “Pixar’s 22 rules of storytelling”, Emma Coats, shares her thoughts on how to create a good story and what brands really stand out.

See all our Gulltaggen blog posts here.

See all our interviews here.

By |April 8th, 2014|Interview|0 Comments

Josh Grau from Twitter about how to market on Twitter

We had the pleasure of talking to Josh Grau, head of brand strategy at Twitter, at Gulltaggen today. We had a chat with him on how you can do marketing on Twitter.

 

See all our Gulltaggen blog posts here.

See all our interviews here.

By |April 8th, 2014|Interview|0 Comments

Do good and be creative – the case of creativity

James Hurman took the stage at Gulltaggen and shared his newest insights from his book and project “The Case of Creativity” where he looks at award winning creative work, and combine it with actual data of how much value (money/effect) it actually had.

The short answer is yes. Creative campaigns gives better results.

But, he also shared […]

By |April 8th, 2014|Stories|0 Comments

How to make a viral hit on YouTube

We had the pleasure of hearing how Volvo’s epic split was created by Martin Ringqvist at Forsman & Bodenfors. Here are he’s key learnings. But remember, this is what worked for them.

Get immediate attention
Get out of the comfort zone
Get a good director
Make a pr plan
Make it spoofable

The last thing he shared is the importance of […]

By |April 8th, 2014|Tips & Tricks|1 Comment

How to write a story worth sharing

Emma Coats just gave an inspiring talk at Gulltaggen. She is the women behind the famous list “Pixar’s 22 rules of Storytelling”. She told us how to create a good story – and what basics need to be a building block to your brand identity.

What’s a story?
A story is a character that wants something and […]

By |April 8th, 2014|Stories|2 Comments