Getting people into your store used to be the marketer’s biggest challenge. Both in the physical and the digital world. There has always been a big race against reaching the most eyeballs and luring them inside. This challenge is gone in 2015.
Traffic these days is just a commodity. It’s like fuel.
You pay the running rate of getting the right people into your site. Sometimes it’s expensive, sometimes it’s cheap. The smarter you choose to target your audience and your message – the cheaper it gets.
But it’s no problem getting the right people inside your store. You just have to buy as much traffic as you wish.
The REAL challenge in 2015 is converting that traffic into sales.
And that’s where landingpages comes into play. Because you need to limit the choices your traffic have when they visit you – and just show them what you want them to do.
So it’s not really about filling your store with people anymore, but it’s about converting these people into customers.