February 2020

Social media images are harder to make than you might think. It’s no secret that social media posts with a visual element outperform posts without them. Human brains are hard-wired to remember and appreciate a good image. Did you know that people are 65% more likely to remember information if it’s paired with an accompanying picture? With […]

What words come to mind when you hear “audit”? Tedious? Overwhelming? Boring? It doesn’t have to be like that for your business. A social media audit is an opportunity. It’s a fresh start and the beginning of something exciting for your organization (or your client’s). While the term “audit” sounds daunting, a social media audit

Content creators and social media managers need to understand what types of posts resonate with their audience, but they also need to adapt their content for each social media channel. As if coming up with the topic and best social media schedule for your content isn’t hard enough, you also have to contend with the

Content is hard. Sure, we have moments of inspiration, but consistently coming up with high quality and engaging content ideas to post on social media for a business is challenging—especially when social media never sleeps. And truthfully, even your best social media post ideas can outgrow their shelf life after a handful of impressions. With