April 2020

Social listening is an aspect of social media customer relationship management that often flies under the radar. Many businesses spend so much time thinking about what to say and how to appear on social media that they forget the people on the other end. Ironic, isn’t it? As a social media manager, some of your […]

Understanding how to use LinkedIn for business marketing involves many of the same tactics used in building a personal brand on LinkedIn.  There are, of course, nuances between the two but the professionally-minded nature of the platform remains constant. Elevating business and the face of business is the name of the game. As a social

In the days of COVID-19, any sense of normalcy has been thrown out the window. Businesses are closing their doors (unsure they’ll ever reopen), millions are unemployed, and the unknown hangs heavy. It’s hard to predict what “business as usual” will look like a month from now but that doesn’t mean you stand in place.

When you’re putting together the perfect pitch, Twitter is not a one-size-fits-all channel. In fact, I’d argue that about every social platform. You need a tailored Twitter marketing strategy for each of your clients to find success on the channel. Each business comes with its own set of needs and preconceived ideas around what to