October 2020

While it may sound superficial, the number of followers your brand has on Instagram matters.  Why? A strong follower count helps build social proof — or credibility — among your target audience.  For example, a brand that only has a few followers can be seen as inauthentic or untrustworthy.  Conversely, a brand with many followers, […]

If you’re kicking off a new consulting business or becoming a socialpreneur, there’s a few organizational fundamentals you need to take care of first. Our panelists sat down to talk about them, with an emphasis on repeatable processes that new agencies can document or templatize to become more efficient.  Consulting and marketing experts Maddy Osman,

On this month’s Office Hours, Product Manager Reggie and Marketing Manager Anna were all about Instagram. They walked through the different capabilities of Fanbooster direct and indirect posting, important IG strategy considerations, and tips and tricks for using Instagram on Fanbooster.  Read below for the insights they shared, or look for the other topics that

Image Source With more than 25 million business accounts fighting for attention on Instagram, quality visuals are not enough. To convert users into customers, you’ll need compelling captions that stop scrollers in their tracks and entice them to learn more.  While you may be used to writing captions for your personal accounts, writing for clients

TikTok has become a major player in a brand’s social media success. We saw a large sway of brands jumping on the TikTok hype in 2019, but with the updated sophistication of their ads platform, we have now seen a larger flock navigate to the app during the lockdown period in 2020.  With people all

Marketers are resilient and adaptable – so it’s no surprise that the best 2021 social media marketing events are still full steam ahead, albeit with some format changes.  In-person or not, it’s crucial for social media managers to set aside professional development time each year. Social media conferences let you learn new skills, network with

Image Source Goodbye, Yelp. Hello, Instagram.  Over the last couple of years, Instagrammers have begun using the social media platform to search for local businesses to visit. 2017 internal data from Instagram shows more than 200 million users visit at least one Business Profile each day.   So, how are Instagram users finding these local companies?