Month: December 2020

Facebook vs. Instagram

Instagram or Facebook? Picking the Best Choice for a Competitive Edge

Image Source Facebook has been a powerhouse channel for marketers for years. Understandably so, since the platform boasts 2.6 billion monthly users worldwide. However, with one billion monthly active users, could Instagram be a better investment?  It all depends on the type of customer you want to reach and the content that works best for …

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Facebook vs. Instagram
Consumer-Generated Marketing

How to Source User-Generated Content and Curate a Stunning Instagram Business Profile

Image Source   The year 2020 has been bleak. With many people confined to their homes, Coca-Cola’s Fanta brand brought back the joy of play to its European consumers.  In 2020, Fanta and 72andSunny Amsterdam implemented a consumer-generated marketing campaign, “In the Name of Play,” where people could submit “dumb” videos.  In addition to driving …

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Consumer-Generated Marketing
Creative Instagram Stories Ideas to Promote Your Business

How to Get Creative With Instagram Stories for Business

Image Source Ever since Snapchat first introduced the concept, social media stories have become incredibly popular. The stories feature offers businesses an excellent opportunity to build relationships with followers, increase brand awareness, and strengthen their bottom line. Stories empower you to engage your audience in a completely new way while having fun too. Using stories …

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Creative Instagram Stories Ideas to Promote Your Business

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