Maddy Osman

Maddy Osman is an SEO Content Strategist who works with clients like AAA, Automatic, Kinsta, and BigCommerce. Her background in WordPress web design contributes to a well-rounded understanding of SEO and how to connect brands to relevant search prospects. Learn more about her process and experience on her website and read her latest articles on Twitter @MaddyOsman.

Guide To Snapchat Marketing

Is Snapchat Dead? The 2021 Guide To Snapchat Marketing + Snapchat Trends for a Refresh

Image Source When Snapchat came on the scene, it was a game-changing social media app. Snapchat stories opened the gate to a new offering, and other social media platforms adapted quickly with their own versions, like Instagram Stories.  Since its release in 2011, Snapchat has risen to become one of the most prominent social platforms. …

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Guide To Snapchat Marketing
Employer Brand Strategy

The Importance of Company Culture + How To Share Your Employer Branding on Social Media

Image Source On your social channels, you can share more than company news and updates—you can give your followers a sense of what it’s like to work at your company. This task becomes easier if you have an exceptional company culture.  Take the time to think about your corporate brand and how you want that …

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Employer Brand Strategy
best instagram scheduler

The 10 Best Instagram Scheduling Tools for Direct Instagram Publishing | 2021 Review

Instagram has become a powerhouse social marketing tool for businesses, thanks to its highly-engaged audience. Instagram’s 2019 internal data found that 90% of users follow a business on the platform.  However, with increased popularity comes fierce competition. According to eMarketer, 75.3% of businesses will be on Instagram by the end of 2020.  So, how do …

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best instagram scheduler
how to get clients

How to Get Clients For Your Social Media Marketing Services For Both New and Established Businesses

Image Source While social media is a crucial business element, it doesn’t always come naturally to every company. Businesses that need help with social media are on the lookout for social media marketing services.  Running a social media agency or doing freelance social media management work is in high demand. And with so many companies …

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how to get clients
clubhouse voice chats

New App Alert: Everything You Wanted To Know About Clubhouse

Image Source Move over, TikTok — there’s a new rising social media platform on the block: Clubhouse voice chat. It seems like ages ago when social media first emerged to foster genuine connections and create a sense of community online.  In a digital landscape of viral dances and influencers galore, Clubhouse is shifting the focus …

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clubhouse voice chats
host-a-tweetchat

Tweetchats: How To Host a Successful Twitter Chat for Your Company

Image Source Social media has been facilitating conversations for more than two decades. It enables people from different backgrounds around the world to chat with others they otherwise would likely have never met. If you want to take your conversations to the next level, consider hosting a Twitter chat. A Twitter chat, or Tweetchat, goes …

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host-a-tweetchat
How To Join a Twitter Chat

How To Join a Twitter Chat and Advice for Quick Engagement

Image Source As business owners and social media marketers, we’re often concerned with scheduling social media posts, running campaigns, and analyzing ad performance. It’s easy to forget social media was originally about connecting with other people.  Using social media to engage in conversation can help boost your brand awareness more than ads and campaigns. It …

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How To Join a Twitter Chat
top digital marketers

33 Top Digital Marketing Experts to Watch in 2021 + What You Can Learn From Them

Despite budget setbacks for many brands amid the 2020 pandemic, digital marketing remains a multi-billion dollar industry.  According to Global Industry Analysts, Inc.’s 2020 Digital Advertising and Marketing report, the United States (U.S.) market is estimated at $87.1 billion.    While the number is astounding, it comes as no surprise. Statista’s 2020 digital population research revealed …

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top digital marketers
igtv

IGTV Simplified: How to Create Video Content That Will Make You Stand Out

Image Source Now that Instagram offers formats such as Reels, Live, Stories, and IGTV, creating your Instagram strategy can be a challenge.  So, how do you figure out which formats to invest in? You need to understand what makes each format different and how they can benefit your business. This guide covers how to make …

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igtv

Workshop:
Complete a Lightning Fast Social Media Audit

Free Workshop
Limited Seats Available

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Wed, Mar 3, 2021 11:00 AM – 12:00 PM PST