Maddy Osman

Maddy Osman is an SEO Content Strategist who works with clients like AAA, Automatic, Kinsta, and BigCommerce. Her background in WordPress web design contributes to a well-rounded understanding of SEO and how to connect brands to relevant search prospects. Learn more about her process and experience on her website and read her latest articles on Twitter @MaddyOsman.

Comparing YouTube to Instagram for Social Media Marketing

YouTube or Instagram: Which is Best for Your Social Media Strategy?

Image Source When it comes to social media marketing, YouTube and Instagram are both excellent options for visually creative brands with original video content.  While YouTube has been deemed the top video-sharing platform for the past decade, the rise of vertical video lends Instagram a competitive edge through Instagram TV (IGTV).    So, how do you …

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Comparing YouTube to Instagram for Social Media Marketing
how to schedule a facebook post

How to Schedule and Manage Facebook Posts on Desktop and Mobile | A Complete Guide

Facebook is the leading social media platform for businesses and consumers alike.  According to 2020 data from Statista, Facebook has a market share of 55.9% in the United States (U.S.).  Additionally, Facebook’s Q4 2018 call transcript revealed more than 90 million small businesses use the platform.  One way to stand out among the competition and …

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how to schedule a facebook post
how to grow Instagram followers organically

How to Grow Instagram Followers Fast for Your Business | A Guide

While it may sound superficial, the number of followers your brand has on Instagram matters.  Why? A strong follower count helps build social proof — or credibility — among your target audience.  For example, a brand that only has a few followers can be seen as inauthentic or untrustworthy.  Conversely, a brand with many followers, …

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how to grow Instagram followers organically
instagram captions

7 Tips for Writing Client Instagram Captions that Convert + Examples

Image Source With more than 25 million business accounts fighting for attention on Instagram, quality visuals are not enough. To convert users into customers, you’ll need compelling captions that stop scrollers in their tracks and entice them to learn more.  While you may be used to writing captions for your personal accounts, writing for clients …

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instagram captions
Instagram location tags

Instagram for Business: How to Add Location Tags and Why They’re Important

Image Source Goodbye, Yelp. Hello, Instagram.  Over the last couple of years, Instagrammers have begun using the social media platform to search for local businesses to visit. 2017 internal data from Instagram shows more than 200 million users visit at least one Business Profile each day.   So, how are Instagram users finding these local companies?  …

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Instagram location tags
How to create Business Instagram Page

11 Simple Steps to Start and Grow Your Business Instagram Page

As the industry grapples with changes in business structure, having an online presence has never been more essential to reaching target audiences. A simple yet effective way to do this is through social media marketing.   According to 2018 research from eMarketer, 75.3% of U.S. businesses are expected to have an Instagram account by the end …

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How to create Business Instagram Page
Comparing instagram and twitter

Which Social Platform is Best for Your Business: Twitter or Instagram?

Since its inception, social media has been an empowering, free marketing tool for businesses. It paved the way for personal, one-to-one interactions with brands, which seemed unimaginable just over a decade ago.  For the first time, DataReportal’s Digital 2020 July Global Snapshot shows more than half of the world’s population — 3.96 billion people — …

Which Social Platform is Best for Your Business: Twitter or Instagram? Read More »

Comparing instagram and twitter

Expand Your Social Media Business The Right Way: Hiring the Right Employees

You’ve finally done it. You’ve put in the hours, you’ve got the right clients, business is taking off, and now — you’re oversaturated. Many successful business owners reach this point, and social media freelancers and agencies are no exception.  When you have more work than you can handle, it’s time to start considering what your …

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best virtual assistant

To Hire or Not to Hire: Do You Choose a New Employee or a Virtual Assistant?

If you’re doing your job right, you’ll eventually get to the point where your social media business has more work than you can do on your own. Rather than stifling your company’s growth by turning down clients, it’s time to scale up.  However, not all help is created equal. Depending on your business model and …

To Hire or Not to Hire: Do You Choose a New Employee or a Virtual Assistant? Read More »

best virtual assistant

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