Maddy Osman

Despite budget setbacks for many brands amid the 2020 pandemic, digital marketing remains a multi-billion dollar industry.  According to Global Industry Analysts, Inc.’s 2020 Digital Advertising and Marketing report, the United States (U.S.) market is estimated at $87.1 billion.    While the number is astounding, it comes as no surprise. Statista’s 2020 digital population research revealed […]

Image Source Now that Instagram offers formats such as Reels, Live, Stories, and IGTV, creating your Instagram strategy can be a challenge.  So, how do you figure out which formats to invest in? You need to understand what makes each format different and how they can benefit your business. This guide covers how to make

Image Source   It can feel like a full-time job to grow a following on Instagram.  With the addition of IGTV, Live Stories, and Instagram Reels, hashtags might seem like a tactic of the past.  You might even wonder, “Should I still use hashtags on Instagram?” The answer is yes.  Using hashtags for business can

Image Source Facebook has been a powerhouse channel for marketers for years. Understandably so, since the platform boasts 2.6 billion monthly users worldwide. However, with one billion monthly active users, could Instagram be a better investment?  It all depends on the type of customer you want to reach and the content that works best for

Image Source   The year 2020 has been bleak. With many people confined to their homes, Coca-Cola’s Fanta brand brought back the joy of play to its European consumers.  In 2020, Fanta and 72andSunny Amsterdam implemented a consumer-generated marketing campaign, “In the Name of Play,” where people could submit “dumb” videos.  In addition to driving

Image Source Ever since Snapchat first introduced the concept, social media stories have become incredibly popular. The stories feature offers businesses an excellent opportunity to build relationships with followers, increase brand awareness, and strengthen their bottom line. Stories empower you to engage your audience in a completely new way while having fun too. Using stories

Image Source When it comes to social media marketing, YouTube and Instagram are both excellent options for visually creative brands with original video content.  While YouTube has been deemed the top video-sharing platform for the past decade, the rise of vertical video lends Instagram a competitive edge through Instagram TV (IGTV).    So, how do you

Facebook is the leading social media platform for businesses and consumers alike.  According to 2020 data from Statista, Facebook has a market share of 55.9% in the United States (U.S.).  Additionally, Facebook’s Q4 2018 call transcript revealed more than 90 million small businesses use the platform.  One way to stand out among the competition and

While it may sound superficial, the number of followers your brand has on Instagram matters.  Why? A strong follower count helps build social proof — or credibility — among your target audience.  For example, a brand that only has a few followers can be seen as inauthentic or untrustworthy.  Conversely, a brand with many followers,

Image Source With more than 25 million business accounts fighting for attention on Instagram, quality visuals are not enough. To convert users into customers, you’ll need compelling captions that stop scrollers in their tracks and entice them to learn more.  While you may be used to writing captions for your personal accounts, writing for clients