Maddy Osman

Maddy Osman is an SEO Content Strategist who works with clients like AAA, Automatic, Kinsta, and BigCommerce. Her background in WordPress web design contributes to a well-rounded understanding of SEO and how to connect brands to relevant search prospects. Learn more about her process and experience on her website and read her latest articles on Twitter @MaddyOsman.

top digital marketers

33 Top Digital Marketing Experts to Watch in 2021 + What You Can Learn From Them

Despite budget setbacks for many brands amid the 2020 pandemic, digital marketing remains a multi-billion dollar industry.  According to Global Industry Analysts, Inc.’s 2020 Digital Advertising and Marketing report, the United States (U.S.) market is estimated at $87.1 billion.    While the number is astounding, it comes as no surprise. Statista’s 2020 digital population research revealed …

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top digital marketers
igtv

IGTV Simplified: How to Create Video Content That Will Make You Stand Out

Image Source Now that Instagram offers formats such as Reels, Live, Stories, and IGTV, creating your Instagram strategy can be a challenge.  So, how do you figure out which formats to invest in? You need to understand what makes each format different and how they can benefit your business. This guide covers how to make …

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igtv
Facebook vs. Instagram

Instagram or Facebook? Picking the Best Choice for a Competitive Edge

Image Source Facebook has been a powerhouse channel for marketers for years. Understandably so, since the platform boasts 2.6 billion monthly users worldwide. However, with one billion monthly active users, could Instagram be a better investment?  It all depends on the type of customer you want to reach and the content that works best for …

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Facebook vs. Instagram
Consumer-Generated Marketing

How to Source User-Generated Content and Curate a Stunning Instagram Business Profile

Image Source   The year 2020 has been bleak. With many people confined to their homes, Coca-Cola’s Fanta brand brought back the joy of play to its European consumers.  In 2020, Fanta and 72andSunny Amsterdam implemented a consumer-generated marketing campaign, “In the Name of Play,” where people could submit “dumb” videos.  In addition to driving …

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Consumer-Generated Marketing
Creative Instagram Stories Ideas to Promote Your Business

How to Get Creative With Instagram Stories for Business

Image Source Ever since Snapchat first introduced the concept, social media stories have become incredibly popular. The stories feature offers businesses an excellent opportunity to build relationships with followers, increase brand awareness, and strengthen their bottom line. Stories empower you to engage your audience in a completely new way while having fun too. Using stories …

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Creative Instagram Stories Ideas to Promote Your Business
Comparing YouTube to Instagram for Social Media Marketing

YouTube or Instagram: Which is Best for Your Social Media Strategy?

Image Source When it comes to social media marketing, YouTube and Instagram are both excellent options for visually creative brands with original video content.  While YouTube has been deemed the top video-sharing platform for the past decade, the rise of vertical video lends Instagram a competitive edge through Instagram TV (IGTV).    So, how do you …

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Comparing YouTube to Instagram for Social Media Marketing
how to schedule a facebook post

How to Schedule and Manage Facebook Posts on Desktop and Mobile | A Complete Guide

Facebook is the leading social media platform for businesses and consumers alike.  According to 2020 data from Statista, Facebook has a market share of 55.9% in the United States (U.S.).  Additionally, Facebook’s Q4 2018 call transcript revealed more than 90 million small businesses use the platform.  One way to stand out among the competition and …

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how to schedule a facebook post
how to grow Instagram followers organically

How to Grow Instagram Followers Fast for Your Business | A Guide

While it may sound superficial, the number of followers your brand has on Instagram matters.  Why? A strong follower count helps build social proof — or credibility — among your target audience.  For example, a brand that only has a few followers can be seen as inauthentic or untrustworthy.  Conversely, a brand with many followers, …

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how to grow Instagram followers organically
instagram captions

7 Tips for Writing Client Instagram Captions that Convert + Examples

Image Source With more than 25 million business accounts fighting for attention on Instagram, quality visuals are not enough. To convert users into customers, you’ll need compelling captions that stop scrollers in their tracks and entice them to learn more.  While you may be used to writing captions for your personal accounts, writing for clients …

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instagram captions

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