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Maddy Osman

Maddy Osman is an SEO Content Strategist who works with clients like AAA, Automatic, Kinsta, and BigCommerce. Her background in WordPress web design contributes to a well-rounded understanding of SEO and how to connect brands to relevant search prospects. Learn more about her process and experience on her website and read her latest articles on Twitter @MaddyOsman.

twitter marketing strategy

Twitter Marketing Strategy: How Social Media Agencies Can Help Clients

When you’re putting together the perfect pitch, Twitter is not a one-size-fits-all channel. In fact, I’d argue that about every social platform. You need a tailored Twitter marketing strategy for each of your clients to find success on the channel. Each business comes with its own set of needs and preconceived ideas around what to

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Maddy Osman engagement

How to Be a Good Human in Trying Times (& How I Dealt with Cancelling my Wedding Because of COVID-19)

He certainly took his time with proposing but I never doubted that marriage was where our relationship was heading.  We took an international trip together just a few months after meeting and were planning six months ahead to our next international trip shortly after returning. We moved from Chicago to Denver after his job changed,

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how to start a social media marketing agency

How To Start a Social Media Marketing Agency: 4 Pre-Planning Steps

This article is the second part in a two-part series. The first article in the series is about how to start an agency in a more general sense — with insights that are applicable to any small business. Once you’ve built a solid foundation for your social media agency in terms of branding, bookkeeping, and legal compliance, it’s

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client onboarding process

How to Create a Client Onboarding Process That Leaves Everyone Confident in Your Ability to Get Stuff Done

It feels good to book a new client — especially when it’s your first (or first in quite some time). There’s a sense of excitement, of validation, in seeing that when can we get started response in your inbox. It’s also a little terrifying. You see, the selling stage is all talk. You’re saying things, making promises,

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social media management process documentation

Process Documentation You Need to Work With Social Media Clients

Working as a freelancer or startup agency in the social media space is no cakewalk — regardless of how many followers you may have. For starters, you’re up against questions like these: Is social media marketing dying?  With Facebook’s implications in data privacy scandals, it’s not uncommon to find more and more businesses questioning just how valuable these

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