Meri Sørgaard is the Product Marketing Manager at appear.in, which operates as an independent startup within the incubator environment of Telenor Digital. Until a few months ago she was Head of Content and Social Media at the digital agency, SMFB Engine. Meri shares the following Thursday Marketing Tip:
Marketing Tip – Meri Sørgaard, Appear.in
-I want you to stop looking at the Marketing Department, person or Manager as a silo. Make it easy for your whole team to contribute to the content about your business by offering them the chance to share their views. For some, that may be by writing for the company blog on Medium, sharing images on Instagram under a common public hashtag, or letting them speak at conferences when offers turn up.
Letting everybody take part in the storytelling in the way they find it the most motivating will leave you with an internal marketing culture – and more content to curate in all channels from several different angles of your product.