Det er ingen tvil om at også på Instagram er det økt fokus på rekkevidde. Spesielt siden den organiske rekkevidden daler. Godt innhold har aldri før vært så viktig som nå. Skal man lykkes her må man legge ned timene og satse på optimalisert innhold og rydde plass i budsjettet for betalt annonsering. Ved hjelp […]
-Men fortvil ikke!
Har nyheten om endring på visning av det organiske innholdet i nyhetsfeeden skapt hodebry? Fortvil ikke, her kommer noen gode råd til hvordan du holder bedriftssiden din relevant.
Facebook ønsker mer kvalitetsengasjement mellom brukerne, og det skal være meningsfullt for folk å bruke tiden sin på Facebook. Dette er enda et steg mot målet […]
Did you know that you can track people and their actions on your website using the Facebook pixel, even if that person isn’t logged into Facebook? Let me tell you more about that and more from Facebook’s “Decoded London: To Developers. By Developers” which I attended the week before last.
People came from all over UK […]
You might have seen it. Facebook has changed the look of Facebook Pages. Again. Remember that beautiful time, long ago, when tab apps were linked from a left hand side menu? Yeah. Well, the menu’s back, and it’s great news! Also, the previous apps thumbnails, which displayed your three most prominent apps, have been moved from […]
Did you miss this week’s annual Facebook developer conference F8? Not to worry. Here are four of the highlights:
According to Mark Zuckerberg’s keynote, more than 60 billion messages are sent through Messenger and Whatsapp every day. No, we didn’t mix an M with a B there. 60 billion! Messenger alone has close to 1 billion monthly users. Messenger […]
In a recent release, Instagram announces that its feed algorithm will be updated to better reflect what you really care about seeing.
Why are they doing this?
Instagram reports that you currently miss on average more than 70% of your feed. Instagram has grown both in users, and in the amount of pictures and video posted by […]
In 2014, Facebook launched Audience Network – Facebook’s option to extend rich targeting to mobile apps. According to Facebook over 2 million advertisers are currently using the Audience Network for advertising.
— What’s the news? —
Today – Facebook is launching an expansion of ad formats and ad types that are available in the Audience Network. In Facebook’s own words:
We are proud to share that we are now officially a Facebook® Marketing Partner. Starting today, what was formerly known as the Facebook Preferred Marketing Developer program is now the Facebook Marketing Partner program.
Facebook has also done some restructuring to the program, to facilitate how marketers find partners based on their specific needs. In our […]
Facebook is rolling out changes to their algorithms when it comes to organic content posted by brands.
Pages that post promotional creative should expect their organic distribution to fall significantly over time.
What does this mean to brands?
What this means, is that Facebook is no longer accepting content that is promotional in it’s tone or style for […]
Facebook just updated their News Feed. According to Facebook, this update will help people find posts and links from publishers that are more interesting and relevant. And Facebook will weed out posts that are spammy and reported. With this update, there are two notable changes:
1) Facebook is becoming stricter on click-baiting headlines
These are the posts […]