Managing ads on Facebook can be terribly time consuming. Especially if you wanna get it right. To ensure you’re spending your money right, and not spamming your target audiences you need to monitor your ads closely. A while back, I got so tired of spending evenings, weekends and holidays on this, that I challenged our […]
This story originally ran in the Norwegian business magazine Kapital 9/2014 and was titled “More than 1 billion this year.” It focused on how Facebook Ads is becoming big business in Norway, and included good advice for anyone looking to get started with Facebook advertising. Translation by Fanbooster with permission by Kapital.
– The future […]
Nils Petter Nordskar er en levende legende i reklameverden. Han er tekstforfatter og står blant annet bak eventet Social Media Days. På Fanbooster Day snakket han om sosiale medier og potetgull.
Also called A/B testing, this is a way to optimize your marketing efforts.
It’s all about testing what works best, and testing it within an isolated environment.
A Facebook Ads-related example is creating two different posts on your company’s Facebook page, and sponsoring both with the exact same budget, at the exact same time, and targeted […]
When setting up ads, you’ll need to place a bid for the maximum amount you want to pay for your objective. How much is a click – at most – worth to you? Putting in a max bid doesn’t mean that you end up paying that amount, it’s the max amount that you can end […]
These are various ways of bidding for Facebook Ads distribution, and you’ll use them depending on what your goal is.
CPM means Cost Per thousand (Mille), and is how much you want to pay to reach 1000 people on Facebook with your ads. We recommend CPM for engagement campaigns, and campaigns that are more about branding, […]
1) What is a Facebook audience, and
2) How can you use it for ads.
1) A Facebook Audience is a defined group of Facebook users. You can create audiences based on stuff like age, gender, geography, relationship status, amount of kids, interests, likes. These are called target audiences.
You can also build audiences based on your […]
During our daily morning coffee routine Alex challenged me on what working as a Facebook marketer will be like next year. I love challenges, so here goes! […]
Today, Facebook released an updated Graph API as well as Platform Policy changes:
No more herding fans to your page.
What this means, is that you can no longer force people to like your page. With this, we are talking about offering rewards, or gating apps or content based on whether a person has liked a page or […]