De aller fleste har nok fått med seg at det er noe som heter Facebook-piksel og at dette er noe du må bruke i din digitale markedsføring. Mange har nok også installert den på sine sider, men hva nå? Vi får stadig spørsmål om « hva som egentlig er greia» med denne Facebook-pikselen? Det hjelper […]
Jobber du i nettbutikk? Ok, da bør du fortsette å lese. Facebook Dynamic Ads er en løsning for å markedsføre hele eller deler av produktkatalogen på Facebook/Instagram. Det passer veldig bra for deg med nettbutikk, høy nettrafikk og stort varelager – for det kan bety betydelig mer salg til både nye og eksisterende kunder.
Mange er […]
Making a vertical video when editing several clips together often ends up in a horizontal frame with to big ugly black blocks on each side. We know, we’ve done that. But we have learned and now we want to share this with you! And don’t be afraid it won’t look like thisBut like this (even better […]
Did you know that you can track people and their actions on your website using the Facebook pixel, even if that person isn’t logged into Facebook? Let me tell you more about that and more from Facebook’s “Decoded London: To Developers. By Developers” which I attended the week before last.
People came from all over UK […]
Shortening links is one of the fastest and easiest ways to get valuable insights on what’s working in your digital marketing. And just as important – what’s not working.
For the record: the terms “URL” and “link” are used interchangeably here. Sorry about that. They pretty much mean the same thing: an address on the world wide web (the internet).
Ida Serneberg is the Social Media Manager at Nordic Choice Hotels and works with content strategy. On Fanbooster Day, November 2, she will talk about the importance of values and brand in social media marketing. See entire program and buy tickets here. Her Thursday Marketing Tip is about content creation.
-When creating content, research is 80 […]
Helene Svabø is the Digital Marketing Manager at SOS Barnebyer (SOS Children’s Villages), and was previously Head of Performance Marketing at Empefire. Helene shares the following Thursday Marketing Tip:
-Use data from content campaigns for retargeting – maximize branding to conversion! As “every publisher” – like the big online newspapers – now provides advertisers content/native solutions, and […]
Kristian Mehlum Lie, senior advisor at digital agency OMG shares the following marketing tip.
-My best content tip for engaging channels is to not look at what your competitors do, but rather at what the hungriest, most outrageous, over-the-top people do. BMW shouldn’t look at what they do at Mercedes. They should learn from the people who […]
Victoria Foster heads TrendWatching.com’s international trend spotter community, tw.in.
-My tip is a collection of newsletters I receive daily which are a constant source of inspiration, motivation and give me a daily (or weekly) kick-up the butt.
First up is the community newsletter from Loyal.is. This company is all about helping brands create meaningful and useful communities, […]
Michael Eriksson, former Social Media Guru at Lillehammer 2016 Youth Olympic Games, now Social Media Manager at Helly Hansen, shares his Thursday Marketing Tip. He loves podcasts and “Under the influence” with Terry O’Reilly is his favorite marketing podcast.
– Under the Influence has a great storytelling touch, using a broad range of case studies, some even […]