Facebook Marketing Dictionary

It can be hard to remember and understand all the different terms and nicknames one may use when working with Facebook Marketing. Have no fear – Fanbooster to the rescue! Here is all the things you may need to know the names of.

  • CTR – Click through rate
    How many people who have seen your post did actually click on it. A click is on the link, comment, like or share.
  • CPC – Cost per click
    How much does it cost every time someone clicks my ad.
  • CPM – Cost per mille
    How much does it cost to show my ad to thousand people.
  • oCPM – Optimized cost per mille
    Facebook’s way to try go maximise your results using CPM and their algorithms.
  • Reach
    How many people have seen your post.
  • Organic vs paid
    Organic reach is how many people have seen your post without you paying for it. Paid is reach with ads.
  • Frequency
    How many times have the post been showed to a user. The avarage organic reach is around 2.5. You should stop showing your ads to people if the frequency is bigger then 4.
  • Engagement
    How many people have done something, anything, with your post.
  • Conversion
    An actual signup, sale or other action that makes you reach your goal.
  • Audience
    The people who are going to see your post.
  • Bidding
    How much are you willing to pay for a click, or paid reach?


We will update our list when new words becomes natural to include. If you have any questions, feel free to ask in the comments. We’d love to talk to you about Facebook Advertising. Click here, fill out the form, and we’ll get back to you. No strings attached.