It can feel like a full-time job to grow a following on Instagram.
With the addition of IGTV, Live Stories, and Instagram Reels, hashtags might seem like a tactic of the past.
You might even wonder, “Should I still use hashtags on Instagram?”
The answer is yes.
Using hashtags for business can help marketers increase brand reach and find completely new audiences.
Keep reading to find:
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What Are Instagram Hashtags?
Hashtags are relevant keywords preceded by a hash (#) symbol. Businesses use hashtags on social media platforms to help increase the searchability of their content.
In general, hashtags can’t include spaces, punctuation, or special symbols. You can only use letters, numbers, and emojis to create hashtags.
On Instagram, hashtags can be used in a variety of ways to make your content more discoverable.
People can click on hashtags to see other content with that tag. Users on Instagram can also follow hashtags the same way they follow other accounts.
You can use hashtags for business on your:
Types of Hashtags for Instagram
Finding the Right Hashtags for Business Growth
When you use hashtags for business, the best place to start is with your audience. First, identify your ideal customer demographics.
Consider qualities like age, gender, interests, and geographics. As you narrow down your target audience, relevant hashtags may begin to appear.
Take some time to look at your existing followers’ accounts and see if they regularly engage with specific hashtags.
Next, think about your product (or service) and your brand.
Ask yourself the following questions:
Create a list of keywords associated with your brand and start by searching them on Instagram. The search bar will populate with commonly used hashtags and tell you how many posts have that hashtag.
Finally, take a look at influencers in your industry and your competitors. Doing so can help you find more specific hashtags and narrow your audience.
How to Save Hashtags on Instagram
If you have found a list of hashtags you want to reuse, you can simply copy and paste them into a notes app or marketing document. Alternatively, you can use tools like Fanbooster’s Hashtag or Snippet Feature to easily add popular hashtag combinations to your Instagram posts.
The Snippet feature allows you to create snippets of any text and/or hashtags that you want to reuse in future posts. Here’s how to create a Snippet:
How to Create a Text Snippet
- Click on the scissors icon in the composer window
- Click Create Template, add a title and text template
- Save the template
- Use the snippet by clicking on it. The text will automatically be inserted to your post
The Hashtag feature will allow you to reuse past hashtags and hashtag combinations, as well as show you popular hashtags that are currently trending.
How to Access Hashtags
- Click on the hashtag icon in the composer window
- Choose one of three options
- Hashtags: hashtags you’ve recently posted to social media
- Combinations: collection of hashtags commonly grouped together. Click edit to add a title of the hashtag combination.
- Most Popular: trending hashtags on social media
- Click on the hashtag(s) you want to use, and it will automatically be inserted into your post
Using Hashtag Generators
Manually doing a hashtag search takes a lot of time.
The good news?
Top social media schedulers include access to business hashtag generators that help you identify your best marketing hashtags.
You can use hashtag generators to create lists of popular Instagram hashtags or explore hashtags similar to those you already use.
Hashtags for Business Promotion: Best Practices
As with any other marketing tactic, there are right and wrong ways to use hashtags.
When used correctly, a hashtag campaign can help you grow your reach on Instagram and establish your brand identity.
Here are some of the best practices for using hashtags for Instagram:
Final Thoughts: How to Use Hashtags for Business Growth on Instagram
Instagram is an excellent platform to grow brand awareness and find new customers.
In particular, finding the best hashtags for business helps your posts reach a larger and more targeted audience with your marketing strategy.
For more information about scheduling your social media posts, explore Fanbooster today.