How Whitespark streamlined their social media management

Case study_WhiteSpark
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The Whitespark team required a tool that could streamline their social media management, allow them to engage directly with their audience, and provide robust analytics. Enter Fanbooster, the platform that they call their “social media management soulmate.” 

Challenge: Managing multiple social networks took up too much time and delayed responsiveness

Solution: Streamline the process with the Social Inbox

One of Whitespark’s biggest challenges was having to navigate multiple social sites a day. Not only did this take up too much of their time, it also delayed their responsiveness and resulted in a sporadic posting schedule. With Fanbooster, they have one Social Inbox for multiple profiles.

Sydney Marchuk - Whitespark

“Now, we can like comments on Facebook, respond to threads on Twitter, and respond to direct messages. Social Inbox increased our efficiency and freed up time to focus on high-level content creation.”

Sydney Marchuk, Social Media Specialist at Whitespark

Challenge: Many social media management tools don’t integrate with Google My Business

Solution: The ability to schedule GMB posts and reply to reviews in Fanbooster can drive conversions from local searchers

Fanbooster is one of the few social media tools that integrates with Google My Business. GMB as a social media channel is still a new concept to many businesses, but this is one channel where scheduling regular content with the Posts feature can help highlight a business in the Google Local Pack and increase conversions. 

Fanbooster also offers a streamlined way to manage reviews. When a user receives a new Google review, they can view it and respond directly in the app alongside the rest of their social communications. 

Need more convincing? Check out this recent webinar that discusses how to leverage Google Posts and use GMB as a social channel

Challenge: Scheduling separate Twitter posts to adhere to character limits creates extra work

Solution: Customize copy for each network within one post

Twitter character limits? No big deal. Whitespark was able to cut down on work with the ability to post to all platforms at once. Not only can they push a single post to Facebook, Twitter, and LinkedIn, they can customize the copy for each platform.

Sydney Marchuk - Whitespark

It’s a pain to find out you’re over the character limit but in Fanbooster, you can select each site to view the copy and adjust as needed.

Sydney Marchuk, Social Media Specialist at Whitespark
customize posts

Challenge: Disjointed communication makes post approval workflows more difficult

Solution: In-app communication streamlines everything into one place

Communication is key. Fanbooster’s in-app communication feature allows Whitespark’s marketing team to communicate within the tool, so now nothing gets lost in Slack or email inboxes. 

Turn on the Approve Post option and your team members will be notified to review and approve your post, cutting down on unnecessary communication. If a user has suggestions or edits, they can add those comments directly into the approval workflow as well.

approve post

Challenge: Creating graphics on a separate platform takes extra time

Solution: Using the Fanbooster Canva integration allows users to create graphics in the app that are automatically stored in the Media Library

Sydney Marchuk - Whitespark

We love Fanbooster. We love Canva. So what could be better than an in-app integration? This saves us some serious time in creating beautiful designs!

Sydney Marchuk, Social Media Specialist at Whitespark
canva

Challenge: Whitespark needed robust reporting across all channels in one place

Solution: Fanbooster reports deliver data on hundreds of metrics users can choose from across all channels

Fanbooster reports on all channels in one place. These easy-to-read reports can be set to any date range and can be automated to arrive in your inbox at the cadence you select. You can drill down on key metrics like audience, engagement, or geography and even set goals for followers, engagement, or publication performance across your channels. 

Whitespark was also able to leverage optimization recommendations. Fanbooster collects your engagement, reach, and other behavioural data to find the optimal time to schedule a post for your audience.

optimal time

Final thoughts on streamlining with Fanbooster

Sydney Marchuk - Whitespark

Fanbooster helped us streamline our social media management process, create quality content faster, engage with our audiences, and plan content. If you’re looking for an all-in-one platform for your business or a better social media tool for your agency, give Fanbooster a try!

Sydney Marchuk, Social Media Specialist at Whitespark

Start your free 14-day Fanbooster trial

Fanbooster delivers a powerful suite of social media scheduling, publishing, reporting, and monitoring tools. Save time and money with the most affordable social media management software on the market.
Case study_WhiteSpark

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