The Whitespark team required a tool that could streamline their social media management, allow them to engage directly with their audience, and provide robust analytics. Enter Fanbooster, the platform that they call their “social media management soulmate.”
Challenge: Managing multiple social networks took up too much time and delayed responsiveness
Solution: Streamline the process with the Social Inbox
One of Whitespark’s biggest challenges was having to navigate multiple social sites a day. Not only did this take up too much of their time, it also delayed their responsiveness and resulted in a sporadic posting schedule. With Fanbooster, they have one Social Inbox for multiple profiles.
Challenge: Many social media management tools don’t integrate with Google My Business
Solution: The ability to schedule GMB posts and reply to reviews in Fanbooster can drive conversions from local searchers
Fanbooster is one of the few social media tools that integrates with Google My Business. GMB as a social media channel is still a new concept to many businesses, but this is one channel where scheduling regular content with the Posts feature can help highlight a business in the Google Local Pack and increase conversions.
Fanbooster also offers a streamlined way to manage reviews. When a user receives a new Google review, they can view it and respond directly in the app alongside the rest of their social communications.
Need more convincing? Check out this recent webinar that discusses how to leverage Google Posts and use GMB as a social channel.
Challenge: Scheduling separate Twitter posts to adhere to character limits creates extra work
Solution: Customize copy for each network within one post
Twitter character limits? No big deal. Whitespark was able to cut down on work with the ability to post to all platforms at once. Not only can they push a single post to Facebook, Twitter, and LinkedIn, they can customize the copy for each platform.
Challenge: Disjointed communication makes post approval workflows more difficult
Solution: In-app communication streamlines everything into one place
Communication is key. Fanbooster’s in-app communication feature allows Whitespark’s marketing team to communicate within the tool, so now nothing gets lost in Slack or email inboxes.
Turn on the Approve Post option and your team members will be notified to review and approve your post, cutting down on unnecessary communication. If a user has suggestions or edits, they can add those comments directly into the approval workflow as well.
Challenge: Creating graphics on a separate platform takes extra time
Solution: Using the Fanbooster Canva integration allows users to create graphics in the app that are automatically stored in the Media Library
Challenge: Whitespark needed robust reporting across all channels in one place
Solution: Fanbooster reports deliver data on hundreds of metrics users can choose from across all channels
Fanbooster reports on all channels in one place. These easy-to-read reports can be set to any date range and can be automated to arrive in your inbox at the cadence you select. You can drill down on key metrics like audience, engagement, or geography and even set goals for followers, engagement, or publication performance across your channels.
Whitespark was also able to leverage optimization recommendations. Fanbooster collects your engagement, reach, and other behavioural data to find the optimal time to schedule a post for your audience.