When Snapchat came on the scene, it was a game-changing social media app. Snapchat stories opened the gate to a new offering, and other social media platforms adapted quickly with their own versions, like Instagram Stories.
Since its release in 2011, Snapchat has risen to become one of the most prominent social platforms. But a decade later, with heavy competition, it begs the question: Is Snapchat dead?
Especially after a unique 2020, how has Snapchat fared? Is it still a good option for your business to create a Snapchat marketing campaign?
We’ll take a look to see if Snapchat is dying and what you can do to refresh your Snapchat marketing strategy, including taking advantage of Snapchat trends like:
Is Snapchat Dead?
The question of whether or not Snapchat is dead has been asked before, and it’s valid, especially as the landscape changes with new players like TikTok on the scene.
But in 2021, the answer to “Is Snapchat dead?” or even “Is Snapchat dying?” is a no. The social media app keeps growing its audience every year and provides value for younger demographics and new markets.
Let’s take a closer look.
Snapchat Number Trend
So, the upward Snapchat trends tell us that it’s not true that Snapchat is dead. With continuous user growth worldwide, Snapchat is still one of the most popular social networks out there.
What This Means for Your Company
Those that are wondering if Snapchat is dying might need to refresh their strategy. If you’re not benefitting from your Snapchat content, you might be approaching the wrong crowd or need to keep up with developments to keep your strategy relevant.
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Cover the Bases With Your Snapchat Account
You should operate with a Snapchat business account to get the most out of campaigns and advertisements.
Marketers should also familiarize themselves with Snapchat Insights, which is basically Snapchat analytics. This way, you can measure audience engagement and adjust your Snapchat marketing strategies as needed.
And don’t forget to use other valuable tools, like a scheduler, to ensure you post consistently. Don’t wonder if Snapchat is dying if you’re not setting your business up for success.
Work With a Snapchat Influencer
Influencer marketing has been on the rise for Snapchat for years, and for a good reason. A Snapchat influencer brings notoriety to your product and can introduce your business to new users.
Consider hosting a Snapchat takeover with an influencer or create a partnership to hopefully lead more traffic to your account.
Make Use of Snapchat Advertising
Snapchat is consistently updating its ad options for businesses with features such as:
And as the economy continues to recover from 2020, Snapchat vice president of Americas, Peter Naylor, says the company feels momentum for the future of advertising on Snapchat.
With the Snapchat ad manager, you can create ads tailored to your Snapchat audience. You have many advertising options, like using your Snapchat story as a straightforward ad or creating branded Snapchat filters.
Snapchat encourages creativity with your Snapchat marketing ideas by providing opportunities like using DPAs as a way for customers to try products before they buy. This brings us to our next point.
Provide Immersive Experiences
Especially in a year where most people spent most of their time at home, immersive experiences became critical for social media marketing in 2020.
On Snapchat, brands used augmented reality (AR) for you to experience their product as if you were doing so at a store in real life. Brands, non-profits, and films used AR lenses to put people in the action and market themselves creatively.
As more of our world moves online, make sure your business gives your audience opportunities to interact with you virtually.
Target a Younger Demographic
If the people in your target audience aren’t Snapchat users, then that could be what’s holding you back on the platform. Snapchat is an app used mostly by Generation Z and millennials.
Snapchat and Snap Inc. CEO Evan Spiegel says Snapchat reaches 75% of 13-34-year-olds. That number jumps to 90% when looking at 13-24-year-olds. It’s best to keep that in mind while designing your Snapchat strategy.
It’s easy to believe Snapchat is dying if you see little engagement on your posts, but it might be because you’re going after the wrong user base on the social network.
Even if your ideal client isn’t 16 years old and in high school, remember, that generation will grow up and have different advertising needs. So it’s good to keep up with the changing tides for the future.
Be Authentic and Engaging With Your Content
More users are looking for authenticity on social media. A network like Snapchat empowers a brand to show personality. Your Snapchat followers want exclusive content that deepens their connection to your brand.
So no matter the Snapchat trends of the moment, remember to give your audience a reason to keep up with you on the platform. Lifeless content will result in little engagement.
Final Thoughts: Is Snapchat Dead? The 2021 Guide To Snapchat Marketing + Snapchat Trends
By now, it’s a given that Snapchat isn’t dead, and it should still be an essential part of your digital marketing. By keeping up with the latest Snapchat trends in 2021, like creating immersive experiences and partnering with influencers, you can use Snapchat for marketing your business effectively.
Maybe it’s time to stop asking if Snapchat is dead and accept it might be here to stay. At least for the time being.
Do you need help with your Snapchat strategy? Get started with a Fanbooster free trial to see how far your business can go.