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What’s Facebook Audiencer Insights?

Yesterday Facebook made the new Audiencer Insights available that works with ads within Facebook. We are really excited about this new product, as it gives amazing opportunities for marketers to understand and reach their exact target group.

But what is Audiencer Insights?

It’s a tool to create audiences that you can use to reach exactly (and only) the people you want to reach. Facebook Audience Insights allows you to learn more about your customer segments, whether you care about geography, demographics, psychographics, purchase behaviour, or all of the above. Whether they are fans, known customers or Facebook users these insights are available so you can help advertisers create marketing messages that drive their business.

We see a much higher conversion when we use custom audiences to drive conversions. Data from Facebook is updated daily and are much more accurate than your typical surveys or panels data.

Audiencer Insights gives you data on:

Demographics

Age and gender
Self-reported information from people on Facebook. Only available for people aged 18 and older. (Facebook native data)

Lifestyle
US demographic and interest data based on purchase behavior, brand affinity and other activities. (Third-party data)

Relationship Status
Relationship status as self-reported on Facebook. (Facebook native data)

Education Level
The highest level of education reached based on self- reported data. (Facebook native data)

Job Role
Likely industries where people work based on self- reported data on Facebook. (Facebook native data)

Page Likes

Top Categories
Facebook Pages categorised by topic that are most likely to be relevant to your audience. (Facebook native data)

Page Likes
Facebook Pages that are likely to be relevant to your audience based on Facebook Page likes. (Facebook native data)

Relevance
The pages that are most likely to be relevant to your audience based on affinity, Page size and the number of people in your audience that already like that Page.

Audience
The number of people in your audience that like the relevant Page.

Facebook
The total number of people who like the relevant Page in the same countries as your selected audience.

Affinity
How likely your audience is to like a given Page compared to everyone on Facebook.

Location

Top Cities
The percentage of people in your audience broken down by city. This is based on the person’s estimated city. The estimated city is determined by their stated location on their Timeline and is validated by their IP (Internet Protocol) address. We also look at the location of people’s friends to further validate that their stated location is accurate. (Facebook native data)

Top Countries
The percentage of people in your audience broken down by country. This is based on the person’s estimated home location. The estimated home location is determined by their stated location on their Timeline and is validated by their IP (Internet Protocol) address. We also look at the location of people’s friends to further validate that their stated location is accurate. (Facebook native data)

Top Languages
The percentage of people in your audience broken down by language. This is based on each person’s language setting (their default language if not changed). (Facebook native data)

Household (US only)

Household Income
Estimated income for US households based on survey responses and estimates using demographic data. (Third-party data)

Home Ownership
US home ownership based on survey responses and publicly available data. (Third-party data)

Household Size
Number of adults and children who live in a single US home, based on survey responses, purchase activity and publicly available data. (Third-party data)

Home Market Value
Estimated US home value based on survey responses and publicly available data. (Third-party data)

Spending Methods
US spending behavior based on survey responses or estimates using purchase activity, occupation and census data. (Third-party data)

Purchase (US only)

Retail Spending
Estimated US retail spending compared to income based on purchase activity. (Third-party data)

Online Purchases
Estimated US online retail spending compared with other consumers based on purchase activity. (Third-party data)

Purchase Behaviour
US consumer behaviour based on purchase activity. (Third-party data)

In Market For A Vehicle
US automotive purchase propensity based on geography, demographics and vehicle registration data. (Third-party data)

 

With all of this to choose from marketers are in a extremely powerful position to reach the right audience with the right message.

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