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host-a-tweetchat

Tweetchats: How To Host a Successful Twitter Chat for Your Company

Image Source Social media has been facilitating conversations for more than two decades. It enables people from different backgrounds around the world to chat with others they otherwise would likely have never met. If you want to take your conversations to the next level, consider hosting a Twitter chat. A Twitter chat, or Tweetchat, goes …

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host-a-tweetchat
Google My Business

Recap: Google My Business as a Social Media Channel

Google My Business and Local SEO experts Krystal Taing, Solutions Engineer, Strategic Partnerships at Uberall; Claire Carlile, Chartered Marketer at Claire Carlile Marketing; and Allie Margeson, Director of GMB Services at Whitespark joined us on a panel to talk GMB. Have you been leveraging your content creation skills to their full potential?  The group discussed …

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Google My Business
How To Join a Twitter Chat

How To Join a Twitter Chat and Advice for Quick Engagement

Image Source As business owners and social media marketers, we’re often concerned with scheduling social media posts, running campaigns, and analyzing ad performance. It’s easy to forget social media was originally about connecting with other people.  Using social media to engage in conversation can help boost your brand awareness more than ads and campaigns. It …

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How To Join a Twitter Chat
top digital marketers

33 Top Digital Marketing Experts to Watch in 2021 + What You Can Learn From Them

Despite budget setbacks for many brands amid the 2020 pandemic, digital marketing remains a multi-billion dollar industry.  According to Global Industry Analysts, Inc.’s 2020 Digital Advertising and Marketing report, the United States (U.S.) market is estimated at $87.1 billion.    While the number is astounding, it comes as no surprise. Statista’s 2020 digital population research revealed …

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top digital marketers
igtv

IGTV Simplified: How to Create Video Content That Will Make You Stand Out

Image Source Now that Instagram offers formats such as Reels, Live, Stories, and IGTV, creating your Instagram strategy can be a challenge.  So, how do you figure out which formats to invest in? You need to understand what makes each format different and how they can benefit your business. This guide covers how to make …

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igtv
Facebook vs. Instagram

Instagram or Facebook? Picking the Best Choice for a Competitive Edge

Image Source Facebook has been a powerhouse channel for marketers for years. Understandably so, since the platform boasts 2.6 billion monthly users worldwide. However, with one billion monthly active users, could Instagram be a better investment?  It all depends on the type of customer you want to reach and the content that works best for …

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Facebook vs. Instagram
Consumer-Generated Marketing

How to Source User-Generated Content and Curate a Stunning Instagram Business Profile

Image Source   The year 2020 has been bleak. With many people confined to their homes, Coca-Cola’s Fanta brand brought back the joy of play to its European consumers.  In 2020, Fanta and 72andSunny Amsterdam implemented a consumer-generated marketing campaign, “In the Name of Play,” where people could submit “dumb” videos.  In addition to driving …

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Consumer-Generated Marketing

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