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Image Source Move over, TikTok — there’s a new rising social media platform on the block: Clubhouse voice chat. It seems like ages ago when social media first emerged to foster genuine connections and create a sense of community online.  In a digital landscape of viral dances and influencers galore, Clubhouse is shifting the focus […]

Image Source Social media has been facilitating conversations for more than two decades. It enables people from different backgrounds around the world to chat with others they otherwise would likely have never met. If you want to take your conversations to the next level, consider hosting a Twitter chat. A Twitter chat, or Tweetchat, goes

Google My Business and Local SEO experts Krystal Taing, Solutions Engineer, Strategic Partnerships at Uberall; Claire Carlile, Chartered Marketer at Claire Carlile Marketing; and Allie Margeson, Director of GMB Services at Whitespark joined us on a panel to talk GMB. Have you been leveraging your content creation skills to their full potential?  The group discussed

Image Source As business owners and social media marketers, we’re often concerned with scheduling social media posts, running campaigns, and analyzing ad performance. It’s easy to forget social media was originally about connecting with other people.  Using social media to engage in conversation can help boost your brand awareness more than ads and campaigns. It

Despite budget setbacks for many brands amid the 2020 pandemic, digital marketing remains a multi-billion dollar industry.  According to Global Industry Analysts, Inc.’s 2020 Digital Advertising and Marketing report, the United States (U.S.) market is estimated at $87.1 billion.    While the number is astounding, it comes as no surprise. Statista’s 2020 digital population research revealed

Image Source Now that Instagram offers formats such as Reels, Live, Stories, and IGTV, creating your Instagram strategy can be a challenge.  So, how do you figure out which formats to invest in? You need to understand what makes each format different and how they can benefit your business. This guide covers how to make

Image Source   It can feel like a full-time job to grow a following on Instagram.  With the addition of IGTV, Live Stories, and Instagram Reels, hashtags might seem like a tactic of the past.  You might even wonder, “Should I still use hashtags on Instagram?” The answer is yes.  Using hashtags for business can

Image Source Facebook has been a powerhouse channel for marketers for years. Understandably so, since the platform boasts 2.6 billion monthly users worldwide. However, with one billion monthly active users, could Instagram be a better investment?  It all depends on the type of customer you want to reach and the content that works best for

On this month’s Fanbooster Office Hours, we were all about Media. Watch the replay video or read the recap below for updates to Fanbooster’s media capabilities and an overview of all the tools at your disposal in the Media Library. As always, Office Hours is a time every month that users can bring any and

Image Source   The year 2020 has been bleak. With many people confined to their homes, Coca-Cola’s Fanta brand brought back the joy of play to its European consumers.  In 2020, Fanta and 72andSunny Amsterdam implemented a consumer-generated marketing campaign, “In the Name of Play,” where people could submit “dumb” videos.  In addition to driving