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Image Source Ever since Snapchat first introduced the concept, social media stories have become incredibly popular. The stories feature offers businesses an excellent opportunity to build relationships with followers, increase brand awareness, and strengthen their bottom line. Stories empower you to engage your audience in a completely new way while having fun too. Using stories […]

Product Manager Reggie Azevedo and Marketing Manager Anna Dievendorf hosted their monthly Fanbooster Office Hours to talk through product updates, using post presets, the benefits of posting schedules, and any other questions that came up. Table of Contents Mobile Analytics Update – 4:48 Reggie announced mobile analytics are almost ready to launch.  Over the upcoming

Image Source When it comes to social media marketing, YouTube and Instagram are both excellent options for visually creative brands with original video content.  While YouTube has been deemed the top video-sharing platform for the past decade, the rise of vertical video lends Instagram a competitive edge through Instagram TV (IGTV).    So, how do you

Facebook is the leading social media platform for businesses and consumers alike.  According to 2020 data from Statista, Facebook has a market share of 55.9% in the United States (U.S.).  Additionally, Facebook’s Q4 2018 call transcript revealed more than 90 million small businesses use the platform.  One way to stand out among the competition and

While it may sound superficial, the number of followers your brand has on Instagram matters.  Why? A strong follower count helps build social proof — or credibility — among your target audience.  For example, a brand that only has a few followers can be seen as inauthentic or untrustworthy.  Conversely, a brand with many followers,

If you’re kicking off a new consulting business or becoming a socialpreneur, there’s a few organizational fundamentals you need to take care of first. Our panelists sat down to talk about them, with an emphasis on repeatable processes that new agencies can document or templatize to become more efficient.  Consulting and marketing experts Maddy Osman,

On this month’s Office Hours, Product Manager Reggie and Marketing Manager Anna were all about Instagram. They walked through the different capabilities of Fanbooster direct and indirect posting, important IG strategy considerations, and tips and tricks for using Instagram on Fanbooster.  Read below for the insights they shared, or look for the other topics that

Image Source With more than 25 million business accounts fighting for attention on Instagram, quality visuals are not enough. To convert users into customers, you’ll need compelling captions that stop scrollers in their tracks and entice them to learn more.  While you may be used to writing captions for your personal accounts, writing for clients

TikTok has become a major player in a brand’s social media success. We saw a large sway of brands jumping on the TikTok hype in 2019, but with the updated sophistication of their ads platform, we have now seen a larger flock navigate to the app during the lockdown period in 2020.  With people all

Marketers are resilient and adaptable – so it’s no surprise that the best 2021 social media marketing events are still full steam ahead, albeit with some format changes.  In-person or not, it’s crucial for social media managers to set aside professional development time each year. Social media conferences let you learn new skills, network with