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This is the first article in a two-part series about how to start an agency. The second article dives deeper into how to start a social media agency, specifically. It’s impossible to deny the fact that starting a new business is exciting.  And it’s easy to get caught up in that excitement. But it’s just as […]

Do you promote your podcast? Do you even have one? Podcasts are on the rise. In fact, recent data shows that 44% of Americans have listened to a podcast at some point, and 80% of those people listen to at least seven podcasts a week.  Those are pretty huge engagement numbers, especially when you consider

Social media call-to-action buttons are one of the easiest ways to increase engagement on your social media posts. These buttons let you tell your audience how to take action on a post. For example, if you’re posting a link to a new product, place a shop now button on your post. This will tell your users how to interact

Sprout Social is one of the world’s most popular social media tools, especially for enterprise users.  The social media management tool has a huge suite of different enterprise-focused tools. For example, the app’s smart social inbox makes it easy to collaborate with other people on your team. But there is one major downfall to Sprout Social: the

Google My Business is a mysterious—albeit very important—marketing tool for small businesses. It isn’t quite a social network, but isn’t a traditional Google Ad either. Instead, it fits somewhere between the two—giving you the ability to update your Google Maps and Search listings in real-time, so things like hours of operation, phone numbers, and other

Snapchat isn’t at the top of the Stories game anymore, but it’s still an important player in the social media game. After all, the network is still super popular among the younger crowd, so if that’s your target market, your brand should no doubt be marketing on Snapchat. However, Snapchat marketers have long had a major issue with the

Buffer is one of the most popular social media management tools—and for a good reason. It has some cutting edge publishing features, a clean interface, and direct Instagram scheduling. But it has some major downsides too. Buffer is split into three apps: Buffer Publish, Reply, and Analyze. These three apps cover cover social media publishing,

If you’ve ever ran a paid Facebook campaign before, then you should be familiar with the targeting options they provide. But, did you know you can also target your organic posts on Facebook by audience? Facebook refers to the option as preferred audience targeting. Facebook targeting organic posts allows you to narrow down the audience

It’s happened to the best of us. You’re cruising through your Twitter or Facebook feed, reading posts and comments when suddenly, you come across an acronym you’ve never seen before. “What in the world is ‘BD’?” Well, as it happens, ‘BD’ stands for, Big Deal, one of the hundreds of acronyms that have cropped up

2019 made huge strides in high-tech social media, but the digital space is only getting started when it comes to exciting new trends. Social media groups have taken over the net, the growth of video and augmented reality have made social media more immersive than ever, and video is rocketing ahead in engagement. Makes us