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First impressions are everything on social media and your facebook bio is front and center. And we’re not saying that, the research shows—it takes just three seconds for someone to determine if they like you or not, and first impressions are nearly impossible to change. So when you’re presenting your brand on social media, you need to […]

In 2014, Facebook introduced Business Manager as an easier way for agencies and social media companies to manage multiple Facebook Business Pages and ad accounts. In 2020, the Facebook Business Manager will be even more important, as the platform becomes necessary to use some features of Facebook for business. If you’ve been putting off making the

It’s been a year for social media.  From Instagram removing ‘likes’ and Facebook data breaches to up-and-comer TikTok battling lawsuits over its ties to China, anyone arguing that these platforms are on the way out would be sorely mistaken. The stats speak for themselves. Between April 2018 and April 2019 alone, social media users grew by 202 million — averaging out to someone new

Building a Twitter following takes a special kind of magic: the right content, the right timing, and the right mix of people. But the good news is that you don’t have to have all three at once to build a steady and engaged follower base.  As you gain more Twitter followers, you put more people

Ah, the million dollar question rears its ugly face again: How often should I post on social media? When sharing content with your audience, how often is too often?  Social media managers share the same dilemma: we all want to create a connection with our audience that is just enough that we don’t drive them

Social media images are harder to make than you might think. It’s no secret that social media posts with a visual element outperform posts without them. Human brains are hard-wired to remember and appreciate a good image. Did you know that people are 65% more likely to remember information if it’s paired with an accompanying picture? With

What words come to mind when you hear “audit”? Tedious? Overwhelming? Boring? It doesn’t have to be like that for your business. A social media audit is an opportunity. It’s a fresh start and the beginning of something exciting for your organization (or your client’s). While the term “audit” sounds daunting, a social media audit

Content creators and social media managers need to understand what types of posts resonate with their audience, but they also need to adapt their content for each social media channel. As if coming up with the topic and best social media schedule for your content isn’t hard enough, you also have to contend with the

Content is hard. Sure, we have moments of inspiration, but consistently coming up with high quality and engaging content ideas to post on social media for a business is challenging—especially when social media never sleeps. And truthfully, even your best social media post ideas can outgrow their shelf life after a handful of impressions. With

Every social media marketer knows that online posts accompanied by visual content will garner more engagement than its text-based counterpart. For instance, tweets with images received 150% more retweets than tweets without images. Also, Facebook posts with images see 2.3 times more engagement than those without. Several studies have confirmed that when information is paired