Hi! Anna here.
Social media platforms operate around the clock, so if you’re new in the world of social media marketing, you might be wondering how a social media manager schedules their day to keep a pulse on followers, stay up to date on industry news, and cover all the bases for types of content you should be posting—while still getting some sleep.
As a social media manager myself, I have certain routines in my daily schedule that ensure I have time to strike this balance across all social networks for the 4 brands that I’m responsible for. Use this day-at-a-glance to guide you in building out your own schedule for effective social media management:
Pre-work social media manager routine and social media schedule check-in
Engage authentically and take the pulse
Research industry news for social media curation
Original content posting
Analytics and reporting
Meetings with teams and clients, check in on the social media strategy
Make decisions on changes that need to be implemented based on good or bad performance, recommend types of original content creation to copywriters that are performing well on social.
Wrap up the day with remaining time-sensitive tasks
There you have it: the daily schedule of a social media manager. In short, I carve out time to:
Obviously these exact time frames won’t work for everyone, because it’s natural to jump around on responsibilities or have meetings at varying times. But when schedules do vary, or unexpected things come up, you’ll be glad you set aside this recommended time to schedule out future posts.
In addition to being prepared ahead of time, using these general time allotments and making sure you reserve time to cover each of these tasks will help social media managers schedule their day to achieve a balanced social media presence—crippling caffeine dependency not strictly necessary.
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