You’ve finally done it. You’ve put in the hours, you’ve got the right clients, business is taking off, and now — you’re oversaturated. Many successful business owners reach this point, and social media freelancers and agencies are no exception.
When you have more work than you can handle, it’s time to start considering what your company’s new hiring process should be, and what to look for in an employee.
Every company develops its own hiring process based on the needs of the business. Here we’ll discuss how to create a hiring process that will garner the right employees for your social media business.
Here’s what you’ll learn:
Table of Contents
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What to look for in an employee for your social media agency
The very first step in the hiring process is figuring out what you want to look for in an employee. You’ll need to have a clear idea of the skills and qualities that your company needs.
As a starting point, here are some common characteristics employers look for in an employee:
As a social media agency, you need to look for additional, more specific attributes for a successful new hire.
For instance, you want an employee who is:
Depending on the position you are hiring for, you might need to include more specific skills. For example, if you are looking for someone that can work with the social media management software your company uses, include that in your job posting.
You’ll also want to consider the differences between an employee and a virtual assistant (VA). Put simply, with an employee, you control the work situation — such as the hours they work for you. You also have to pay the employer share of their wages. With a VA, you don’t get to dictate the work situation (although deadlines are fair game), and they’re in charge of paying all their own related taxes.
You’ll also want to consider the nuance of working with an employee in-person versus a remote employee situation. Remote employees are more of an option these days, as people adapt to new work environments. They’re a bit different than VAs, but do require more thought in terms of management, since you don’t have the liberty of walking over to their desk to catch up.
Creating a job posting
In the interest of expanding your business over time, it’s a good idea to create a job listing template that can be adjusted for different positions. Divide your job posting into sections, and be sure to include all relevant information.
So what should you include in a job listing?
Post your social media job listing
There are a plethora of online job boards where you can post your job listing. However, you want to find the places where the talent in your industry hang out.
So, where is the best place to find employees for your social media business?
Why social media of course! Use your talents as a social media marketer to advertise your job opening. You already know that a complete job posting will be too long to be successful on most platforms, so link to the full listing on your company website.
Narrow down your social media candidate pool
There are several steps in the process of selecting the right hire from the applicant pool.
Jeff Hyman, an Executive Recruiter who wrote the book Recruit Rockstars, breaks down how the process of narrowing down applicants works:
Image Source: Recruit Rockstars
The first thing you need to do is throw out a whole bunch of resumes.
It may sound harsh, but it’s the reality. According to a 2019 study from Jobscan, 99% of Fortune 500 companies use Applicant Tracking Systems (ATS), which eliminates at least half of the applicant pool right away.
Some small businesses and start-ups use these systems, as well. However, you can implement your own employee hiring checklist to eliminate applications. You’d be surprised how many resumes you can weed out based on a few basic requirements.
Throw out applications that:
Once you’ve eliminated bad-fit applicants, keep narrowing down resumes based on your wishlist of what to look for in an employee until you have 3-6 finalists.
There are a few ways to whittle them down to your final pick.
Interview your top choices
Verbal communication only makes up 7% of conversations. The rest is in the tone of voice and body language. You need to meet with candidates in-person or with video conferencing software to get an accurate feel for whether they will be a good fit for you and your company.
Don’t skip this step.
According to a study from the Society of Human Resource Management, the average hiring process is 42 days long. Time is precious, and you want to be sure you choose someone you can work with for the long-haul.
Send a paid test assignment
Depending on the job duties you expect your new employee to fill, it can be beneficial to have candidates complete a test assignment. If you’re looking for someone to write social media content, you need to see if they can recreate the right tone for your clients.
You can even do some A/B testing to see which candidate creates the best performing post. However, if you decide to use any of their work in a practical capacity, you should pay them and make sure you legally protect any sensitive materials they need to use to complete the assignment (i.e., non-disclosure agreement).
Choose your new employee and make an offer
Ultimately, you need to choose one person to hire for a given job opening. Once you’ve extended the offer of employment, and they’ve accepted, you can start the onboarding process. Just as you designed checklists for the hiring process, you should have a new hire employee checklist prepared for onboarding tasks.
Final Thoughts: Creating a hiring process and what to look for in an employee
If you take the time to create employee hiring checklists, you will end up with a replicable hiring process that will yield high-quality new hires. Those new hires will help you to take your social media business to the next level.