Month: March 2020

client communication

How to Manage Client Communication at a Social Media Agency

The agency model is fast-paced and client-centric. Pair this with the realm of social media where timely content reigns supreme and platform changes happen overnight — those agency characteristics are further amplified. There’s no time for communication breakdowns when keeping those agency wheels turning efficiently is your top priority. This is why it’s important to …

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client communication
ideal client

How To Define the Ideal Client Profile For Your Social Media Agency

You’re excited to start a social media management agency but without much startup cash in the bank, you’re also worried. Can you find the ideal clients to get things off the ground? What does your ideal client profile even look like?  There are 30.7 million small businesses in the United States alone. And these businesses employ 59.9 million people …

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ideal client
social media proposal

How to Develop the Perfect Pitch: Social Media Proposal Edition

Outside of who you pitch your social media management services to, how you pitch them is one of the most important startup factors at play in driving new business. Your social media proposal is how you’re going to earn new clients. It can also be one of the more challenging puzzles to solve. Generally speaking, people don’t like being …

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social media proposal
Traject Social 30-60-90 Day Plan

Your 30-60-90 Day Plan for a New Social Media Contract

If there’s one takeaway worth stashing in your social media management agency’s back pocket, it’s this: make a reasonable promise and over-deliver.   As a new social media management agency, you need to consider a practical and realistic service offering. You’re one person with a finite amount of time, resources, and attention. This isn’t to say you shouldn’t want to …

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Traject Social 30-60-90 Day Plan
Guide To Snapchat Marketing

Is Snapchat Dead? The 2020 Guide To Snapchat Marketing

Let’s cut right to the chase: is Snapchat dead? Should your company be considering Snapchat marketing? The network has come on tough times over the past couple of years. User growth has slowed down and actually lost users, and the network has largely stagnated in adding new and interesting features for marketers and standard users …

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Guide To Snapchat Marketing
Sprout Social Alternative

12 Best Sprout Social Alternatives for 2020

Sprout Social is one of the world’s most popular social media tools, especially for enterprise users.  The social media management tool has a huge suite of different enterprise-focused tools. For example, the app’s smart social inbox makes it easy to collaborate with other people on your team. But there is one major downfall to Sprout Social: the …

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Sprout Social Alternative

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